More Sales, More Business For The Home Improvement Contractor 
Monday, 21 April 2008

If you want to start closing more business, it's simply a matter of
the fundamentals.  Basic blocking and tackling. 

Does this sound familiar?

Your in your truck on your way to a prospect's home.
 
About 15 minutes before the appoint you think..."gee, I should give
'em a call".  And sure enough no body answers or you get voice mail.
 
When you arrive, nobody's around. 
 
Maybe you leave a "sorry I missed you note".

This is the most basic of basic fundamentals that everyone is
guilty of not doing consistantly. 

CALL or email a confirmation of your appointment!

This small step will save you hours of wasted time, gas and
frustration...as well as showing your prospect -whether you talk to
them or just leave a message - that you're a professional company.


Until next week, I wish you much success

Mike Jeffries
-------------------------------

Commit to Confirming All Your Appointments This Week!
  
To DO This week: 
Start to make this a habit! 

Remember - there is no "secret". 

Do you think any of those low ball competitors do this?  OF COURSE
NOT! 

Next Week:  SHOW your prospects why you're the best choice...don't
tell 'em.
 
Closing Success Video....
 
 If you haven't seen it yet, there's now a video overview of the
Closing Success Sytem on line.
Simply go to:

http://www.closingsuccesssystem.com/free_stuff
 


 

POSTED BY: Mike Jeffries AT 05:47 am   |  Permalink   |  0 Comments  |  E-mail this
Monday, 14 April 2008


Why You Should Focus On Increasing Your Closing Rates BEFORE You
Try Any New Lead Generation

Every residential contracting professional will jump up and down
and swear that LEAD generation is their biggest marketing and
advertising headache.

"If I only had more leads...I'd have more business and I could
really grow." 

Yes.  Lead Generation is the lifeblood of your business. But here's
what we've found having talked to and worked with hundreds of
businesses just like yours.

You're Leaving a TON of Money on the Table! 

If you're already spending money on marketing and advertising, you
probably have enough leads coming in.  The IMMEDIATE problem you
need to fix is to Close a lot more of those leads.  

With the expected slow down in the economy lead flow may dwindle
compared to last year.

So you better start thinking about closing more of the leads that
do call.

Here's a simple example:

You spend $1,000 on an ad and from that ad you get 10 leads. 
From those 10 leads you generate 3 jobs
Each job puts $800 in your pocket...for and nice $2,400 profit.
Now...

Let's say the same $1,000 ad still generated 10 leads.
But instead of closing only 3 jobs...you have a proven, tested,
sales and marketing system in place.
Nothing fancy or complicated.  Simple to implement.
But it clearly makes your business the gold standard to judge all
the others against.
And now you're closing 4, 5 or even 6 jobs.
Bottom Line Result:  You've spent the same amount of money on your
ad, but now it's returning 30-100% more business. 

Same Money Spent....MORE Money into Your Pocket!!

That's the power of this program.

When You Fix This FIRST...

You'll Have More Than Enough Extra Lead Generation.

Until next week, I wish you much success
 
Mike Jeffries
 
 
--------------------------------------------

Closing Success Tip
 
Get Very Good At The Basics
  
To DO This week: 
Take 30 minutes and watch our Overview Video.

http://www.closingsuccessystem.com/free_stuff

Look at the steps you MUST take to start closing more of the leads
you're already getting.

Then look at your sales process and see what steps YOU can improve
or add.

If you have any questions, or would like to schedule a sales
process evaluation, give us a call or simply Drop us a note..
 
Contact us
http://www.closingsuccesssystem.com/
Info@closingsuccesssystem.com
 
Toll Free
(866) 926-5100

POSTED BY: Mike Jeffries AT 05:42 am   |  Permalink   |  E-mail this
Monday, 07 April 2008

If you find that you're being forced by prospects to constantly
lower your bid because some "other guy" gave 'em a low ball price,
then YOU ONLY HAVE YOURSELF TO BLAME!

That's right.  It's your fault.  Why do we say that?

Take out one of your ads and hold it next to one of your
competitors. (the Yellow Pages is a good example of seeing ads next
to each other).

Now, evaluate both of them based on these questions:

1.  Who Else Can Say That? - can what you state in your ad be true
for your best competitor?  How about your worst competitor?

2.  Well I would Hope So! - Would someone looking at the ad expect
you to say things like: "Great service, quality workmanship, your
satisfaction is our priority"?  Of Course They Would!

3.  Cross Out Write In Test: Can you cross out your company name
from the ad...replace it with your compeitor's name, and will the
ad STILL be valid? 

When your ads fail these tests...the only conclusion that the
prospects can draw is that all these guys are pretty much the
same...so I'll just go with the lowest price.

You've given them NO reason not to demand the lowest price!

Your ads look and say pretty much the same thing as everyone else's
out there.

So, evaluate your ads.  Then give the prospect a real reason to
choose you over anyone else.
 
Until next week, I wish you much success
 
Mike Jeffries
 
 
--------------------------------------------
  
To DO This week: 
Review the Ad Evaluation Handout on our download area. 

http://www.closingsuccesssystem.com/downloads

Do your ads pass or fail when evaluated against everyone
elses...and are they working against you in the price wars?

If you have any questions, or would like to schedule an ad
evaluation, give us a call or simply Drop us a note..


Contact us
http://www.closingsuccesssystem.com/
Info@closingsuccesssystem.com
 
Toll Free
(866) 926-5100

POSTED BY: Mike Jeffries AT 05:37 am   |  Permalink   |  0 Comments  |  E-mail this
Thursday, 03 April 2008


I got a question for you.

How do you plan to THIRVE And Not Just Survive A Tightening Of The
Economy?

With industry experts predictions of a slow down, have you thought
about how you will off set the expected drop in business this
coming year?

Where most people see gloom...let me offer you this way of looking at
it:

Problem #1:  Lead Flow Will Drop.  That's a definite possibility.
But that also tells me that the people who do call you are more
serious and committed about a project.  They're not just thinking
about it.  So when they do call, it's your job to show them why
they should spend their money on YOU and not the other guy.   You
need to show them the value of using you over anyone else...not just
the price.

The tools in Closing Success System clearly establish you as a
reputable, professional, company and the obvious choice to do
business with.

When you increase your closing rate, you can have a positive impact
on your business - almost immediately. 

If you're closing 2 out of 10 leads...just by closing ONE MORE
Prospect...you've increased your business by 50%!

That's the power of increasing your closing rates and why we've
developed the tools and systems of the Closing Success System© .
To our knowledge, it's the fastest and easiest way to grow your
business, no matter what the economy is going to do.

Until next week, I wish you much success
 
Mike Jeffries
 
 
--------------------------------------------
  
To DO This week: 
Download the free report:  Close More,Charge More,Make More Money
from our download resource library.
 

http://www.closingsuccesssystem.com/downloads

In in, you'll find the 8 basic steps you need to take to start
increasing your closing rates.  Then start doing it!

Contact us
http://www.closingsuccesssystem.com/
Mjeffries@closingsuccesssystem.com
 
Toll Free
(866) 926-5100

POSTED BY: Mike Jeffries AT 05:15 am   |  Permalink   |  0 Comments  |  E-mail this
Close More....Charge More....Make More!

Closing Success System™

Marketing’s New Rules™

 


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