A Sure Fire Way to Generate 25, 50, or even 100 Quality Leads Over the Next 8 Weeks

It's probably the biggest opportunity you have in your business to increase lead flow - right now.

It's your past customers.

Especially the ones that were so happy with your work that they agreed to be a reference or have referred you already or written you a testimonial.

They already trust you so you won't have to resell them.

That makes it easier doesn't it?

Most businesses - and especially contactors - fail to tap into this vast resource of new business that's just sitting under their nose.

You would be amazed at how many businesses have NEVER contacted previous clients.

Maybe that's you?

Whey you call, you may be astonished at the number of people that will say "I'm so glad you called we were just talking about you."

Reach out with a call or a letter and then a call.

Tell them about all of your services because they won't remember (even the good ones.)

Ask for a specific referral if they don't have any needs right now.

Notice I said specific - Don't ask "Do you know anybody who needs my services?" There mind will go blank.

Ask for an introduction to their neighbors or their family or a business associate or someone specific that you think they might know.

If you need help executing this or any other strategy - call Mike Toll Free at (866) 926-5100.

If you're like 99% of the home service contractors I've worked with, you don't just do ONE thing.

For example: Landscapers do design & build, hardscapes, stonework, pavers, lighting, ponds, and maintenance.

Many painting companies also do power washing, color/design services, deck/fence staining, wall paper and drywall.

I've met roofers that also did skylights, gutters, gutter protection, and I met one roofer who offered tree trimming.  (Guess it's hard to roof a house if there are tree limbs laying on it).

Here's my question.  Do your customers KNOW ALL that you can do for them?  Probably not - no let me say ABSOLUTELY NOT. All of your customers have enough other things going on in their life - they don't have time to remember all you do - it's your job to remind them.

Note that I said CUSTOMERS.

Going back to your CUSTOMERS with simple, consistent, marketing that offers some of your other services is very powerful. 

Why? 

• They KNOW you. 
• They already TRUST you.
• And if you offer a service that they want, they're going to call your first.

When I have my clients do this, and it never fails, they'll get a past customer that calls and says:

"I didn't know you DID that." OR even worse "Gee we just hired someone to do that."

Look at your business.  What do you do?   And do all of your current and past customers know it?

Why Not?

Last thought - don't just send the list once a year - match the list to each season and plan on reaching this very valuable target base at least 4 times a year.

If you need help executing this or any other strategy - call Mike Toll Free at (866) 926-5100.

The Holy Grail for every business is the REFERRAL. 

Thousands of articles and books have been written on the topic and maybe a good portion of your business comes from referral. 

But if you're like everyone one else, myself included, I'd sure like to get more.

After working with hundreds of contractors I can safely say that 9 out of 10 DON'T have a system or process to get good referrals. Asking a client "do you know anyone" doesn't count.

I've seen just as many referral strategies as well.   What I've noticed is that the ones that actually generate referrals share one thing in common. 

They all give the customer something up front, whether they give you a referral or not.  Sounds odd, I know, but it's based on a law of human nature:  The Law of Reciprocity. 

Simply stated the Law of Reciprocity says that if you're given something from someone - you feel compelled to return the favor.

Here's how to apply this to your business. 

Pick out a premium to give to your clients. It should have a high perceived value as compared to your costs.  Restaurant.com is a good example. Another might be one of your services that has value or one you could do like gutter cleaning. The only thing you are really paying for is the payroll and if your guys or gals are not fully booked - it is essentially free.

Create a referral letter and send it to a test group of 50-100 of your clients - you will also include the premium.

Offer to send the same premium to any of their referrals (this makes them look good).

Send the premiums to those referrals.

Expect a 5% return.

Provide a simple form for them to list any referrals.

Click Here for a referral letter template that applies this method.

Last thought - Referrals are good leads, but it's not a done deal.  You still need to close them.  Our clients are closing 80-90% of their referrals.  Yours may not be that high, but you expect an above average closing rate.

If you need help executing this or any other strategy - call Mike Toll Free at (866) 926-5100.

A Sure Fire Way to Generate 25, 50, or even 100 Quality Leads

Ok so you are scratching your head thinking "How am I going to get the phone to ring?"

The answer is a lot easier than you think.

Lots of gurus will tell you that referrals are the best source of new business.

Here is a way to put referrals on steroids.

This is what we call "The Endorsement Strategy" and the possibilities are as big as your imagination.

Here are the steps to execute this.

Endorsement Letter

• Find a customer who is very happy with your services.
• Let them know that the best work you get is from referral.
• Ask if they would be willing to send a letter to people that they know well - explaining why they were so happy with your services.
• Write the letter - offer to address and mail it for them AND cover the cost.
• Expect a 10 to 15% response rate.

Click Here to Download an Endorsement Letter Template

Imagine what that would do for your profits.

Some of your customers might be willing to send 20 letters and some 250.

This gets you multiple referrals instead of one at a time. That is why this is a referral strategy on steroids.

Last thought - leads from this strategy are referrals - so expect a very high closing rate.

If you need help executing this or any other strategy - call Mike Toll Free at (866) 926-5100.