2 Smart Things you should do for your business right now – one pertains to some of you and the other pertains to all of you.
Number 1 - For my readers in NJ or any other state that has a registration law for contractors (for example: PA becomes effective 7/1/2009).
Here is an easy way to avoid a $2,500 fine. NJ issued 500 fines of $2,500 in the last few weeks in a crackdown on contractors that don’t comply with the truck lettering or advertising requirements of the law.
Contact Jose Delacruz of ID Signs at 201-546-1102 and he will provide you with NJ law compliant registration number signs that you can apply to your vehicles in about 3 minutes. Cost is between $22 and $30 per vehicle. This is a no-brainer to do. You can email him at Jose@IDSigns.com if you like. He has been in business for 25 years.
Jose does most of his business with the trades and does full truck lettering, job site signs, banners etc. Ask him if you have needs in those areas. I got connected to Jose through NARI (National Association of the Remodeling Industry).
Make sure you put your registration number in all ads, on any printed material, proposals – basically any document of piece of equipment that the public can see.
This isn’t legal advice – if you have questions call your attorney or your State to make sure you comply.
Number 2 – I will let you decide how you are going to use this.
A prospect of mine told me that he recommends that all of his prospects Google his name and the name of any other contractor they are thinking of hiring. If you are clean and you know some of your competitors may not be this is a good way to educate your prospects and to make yourself look good.
Last week I had the opportunity to survey a group of 30 homeowners about home service contractors.
When asked about what were their concerns BEFORE they hired a contractor, they were concerned about 2 things:
The final price was going to be more than quoted, and
The job wasn’t going to look as good as promised.
AFTER they hire a contractor, homeowners had two frustrations that drove them nuts.
Not getting their calls returned and
The job always takes longer than promised
I have to admit, I was not surprised by these answers since we do these periodically and we almost always get the same answers.
What does surprise me is that too many contractors fail to address these concerns of the prospect – specifically – in their marketing, advertising and presentation.
We do address these issues in the tools of the Closing Success System™ and they clearly address these concerns and 16 others.
You should do the same. If you don’t you will be lumped in with everyone else AND as always be Specific about how you address these concerns.
Our tools pave the way for you so before you ever show up for your prospect meeting, the homeowner will know exactly what it is you do and how you do it, to overcome these common fears and frustrations.
When you do this first, you position your business as a professional company that knows what they’re doing and is the obvious choice to do business with.
If you want to know how the tools in the Closing Success System give you the ammunition to clearly demonstrate your real VALUE to a customer call or email us.
