Marketing’s New Rules^TM

Marketing’s New Rules^TM means that some of what is old is new again and some things have been changed forever by technology.

Rule #6 – It’s Easy to Overlook the Obvious

Here is a little test – the answer is at the end and also how I did!

Take 10 seconds to read the following and count the f’s

Finished Files Are The Result Of Years Of Scientific Study Combined With The Experience Of Years.

We are all creatures of habit.

That is how we survive the mundane stuff.

Here is what we know:

You are sitting on opportunities that you are overlooking and that could make a huge difference in your results for the balance of the year.

There are no magic bullets – you need to develop multiple lead sources to insure a steady lead flow.

Here are some of the things you can do to generate business:

Call all past referral sources and thank them. Ask if there is anything you can do for them. Mention that despite the economy you are busy but you would welcome the opportunity to insure that your crews stay fully employed so you are looking to book work 4 to 6 weeks out.

Join a networking organization like BNI – and work it. We have clients that have generated $50,000, $100,000 or more in business in the past year.

Real estate is picking up in many areas – a real estate agent I know just sold a house that was on the market for only 6 days and she got multiple offers. The sale was in your average American town here in NJ. Full time real estate agents can be a nice source of referrals.

There are many, many more ways to generate business.

Action Item: Brainstorm on where you could generate business not just now but for the balance of the year.

Ok so how many f’s did you find? 3? 4? 5?

Actually there are 6! Congrats to all of you who found all OF them. Most people overlook the 3 F’s in the 3 of’s. I confess I did too.

Till next time I wish you much success.

-Mike Jeffries

(866) 926-5100

If you need help with lead generation – we can help you with traditional and non-traditional ways to lead generate.

Marketing’s New Rules^TM

Marketing’s New Rules^TM means that some of what is old is new again and some things have been changed forever by technology.

Rule #5 – Take Time Off to Be with Loved Ones

No one ever looks back on their life and thinks “Gee I wish I worked more!”

I bet most of you can’t remember what was giving you heartburn 2 weeks ago.

Whatever you are worried about – it will get resolved.

Take some time this holiday weekend to relax and recharge.

Spend that time with your kids swimming or throwing the ball around.

Have a cookout with friends and family.

Take that day trip you been promising yourself.

Call an old friend.

Call a relative that is living alone.

Don’t sweat the small stuff – it’s all small stuff.

Action Item: Have fun and relax.

Until Next Time...I wish you much success,

-Mike Jeffries.