These shows can be a great source of a lot of leads, but it's not about the amount of leads you generate, it's the QUALITY of lead that will make you money.

I strongly advise my clients to stay away from the "win a TV" drawing, just to collect contact information.  

What you get is a bunch of people whom you have to follow up with that have no real interest in your service and are just looking to win something.  That's a lot of wasted time.

Instead, make your exhibit appeal to your ideal customer.  Instead of your company name on your banner, create a headline banner that hits the hot button of a prospect.

Prepare and offer informational material to give someone that will help them make an informed decision... remember, you must educate your prospects.

And remember to follow up!    70+% of trade show and home show leads are NEVER followed up.

Finally, while you're looking for the "Hot" prospect, the now buyer, and lowest hanging fruit, don't forget those folks who are just looking, gathering information or thinking about a project, but just aren't ready to buy yet.   Establish a simple drip follow up to keep you in front of them throughout the year so that when they are ready to buy, you're the company who's card or letter is on their refrigerator.

I've put together a simple 1 page Home & Trade Show Do's and Don'ts cheat sheet with these and other tips.

Click Here to download.

Until next time, I wish you much success

Mike Jeffries

866-926-5100

PS.  This is just one of dozens of lead generation strategies you'll find in my Lead Generation Handbook.  Click Here for details.