If you have ever had the experience of seeing or hearing about another company doing work for your customer then you will know why this section is so important.

Here are two examples based on stories I have been told:

• A company does landscape maintenance but their customer didn't know that they also do design and build and hired another company to put in a new paver patio
• A painting contractor completed an exterior painting job for a customer. The customer also wanted to install new gutters but never mentioned it to the painting contractor and hired someone else to install the new gutters.

When I was growing up my dad was home for dinner every night at 5 and "organized sports" consisted of choosing sides at the playground.

It is much different today and people are all busy with traveling sports teams, volunteer organizations, longer hours on the job, aging parents and more. We all have plenty of things to remember and think about.

As a business owner it is your job to educate and remind your customers, prospective customers, referral sources and all business contacts about all of the services you provide.

Most people put you in a box - they think of you only for the specific service you provided or one that they have heard you talk about and that can lead to lost opportunities.

One of our very successful clients is a home remodeler. We created all of his marketing and he never mentioned that they have one crew dedicated to roofing. It wasn't until about 6 months after we started working with him that he happened to mention it. I wonder how many of his customers are unaware that they do roofing. My guess is most of them.

It is your job to stay top of mind and to remind customers of all of your services.

They will forget no matter how many times you tell them.

Until Next Time, I Wish You Much Success.

Mike Jeffries

866-926-5100