One of our painting clients is doing the entranceway to a condo complex for a management company. The management company gave him the job but was squeezing him for a few bucks at the end so he gave them the reduction of $100 in return they are letting him put door hangers on all 42 units.
Smart thinking by our client to get something back - now what should he put in his door hanger?
He was going to use a letter format (inexpensive - no graphic design and easy to customize).
Here's what we suggested he include in the letter:
Start off by saying "your management company entrusted us with painting your XYZ area and we will be painting on May 17 to May 19.
If you are thinking of doing any painting in your home and if you would like to see the attention to detail we use in every project - please stop by."
His Offer: He is offering a spring special of 2 gallons of paint with any project over a certain dollar amount and is including a tear off for this (a $100 value).
He is also offering his consumer guide on how to hire a professional painting contractor that we created for him.
Here is the PS (people always read the PS)
Even if you don't need any painting now - hang on to this coupon and I will honor it when you do need painting. Better yet - if you refer me to a friend, relative or business associate and they hire me I will give them the same offer and DOUBLE your offer.
This is an example of combining multiple marketing strategies:
- Referral - borrowing on the name of the management company
- Multiple offers - savings and information
- Marketing to the now buyers - with the savings offer and marketing to the thinking about it buyer for the future
- Referrals - offer of the same savings to the person they are referring you to and adding an incentive for them to do that
- Radius marketing - marketing around a job and offering to let them see your work up close
So from one job - he will have a very good shot at 42 other prospects and not just now but in the future too because they will hang on to the offer.
Until Next Time,
Mike Jeffries
866-926-5100
Mike@ClosingSuccessSystem.com
