Many home improvement contractors set the appointment and don't make contact with the prospect again until they show up at the home.
This is huge mistake becasue you're missing a chance go impress your prospect and start distinguishing your company from the other guys the prospect may be meeting with.
The materials you provide your prospect BEFORE you step through their door can establish you as the obvious choice to do business with, before you ever meet with them.
Remember, the prospect needs to be educated about what to look for, what to look out for, and the important and relevant information they need to know in order to make the best decision.
The materials YOU provide answer those questions. So when you show up for the appointment, you're confident you can easily answer their questions and start talking about when you will start their project.
These tools should act like a tiny army of salesman that scream credibility and integrity - it will be so obvious to your prospect. Do you really think anyone but my clients are doing this?
Of course not.
But when they did, they started getting testimonials BEFORE they started the job:
This is an actual email one of our clients received the day after he used the tools of the Closing Success System during his proposal visit....
Hi Mike,
I'll mail the check out to you for the 10% deposit along with the signed contract.
What helped us make the decision is your presentation of your product and your service. We found the binder and the chance to take a look at it when it was convenient for us very helpful. The information answers a lot questions and for us it gave us insight into what we should be looking for in a great painting company. I think it is wise and helpful to do what you did in your binder and back up your statements/facts with proof and examples of your work.
What you are doing is a great way of marketing and it made a good first impression on us.
We are happy to give you our business.
Sincerely,
Gina and Jason
That is why this is so cool. Your competitors will start losing business and they won't even know why!
It's Like Starting the 100 Yard Dash at the 50 Yard Line
(Yeah - You'll Leave Your Competition in the Dust)
Until next time, I wish you much success
Mike Jeffries
866-926-5100
