Let's quickly review where we've been and how to move forward as I finish up this overview of the websites.
- Visitors to your website - or any website for that matter - are very active, alert and looking for specific information.
- Your website must convey to the first time visitor, within a matter of moments, that yes, indeed, you have the information they're looking for.
- You need to structure your message on your site so that it gives the visitor the information they're looking for AND so that the search engines, not only find it, but rank in high on their listings for the key words a prospect is looking for.
Okay, those are the basics.
Now a little dose of reality.
Getting your site to perform well does not happen overnight. It doesn't happen in a week, or even a month. Anyone who tells you otherwise is a snake oil salesman.
I started out this series with an example of one of my clients who is now reporting that most of his new leads are coming in via his website and because of that, he has been able to reduce is advertising budget by 75%, and that is true.
But we first revamped his site over 2 years ago. The first few months, he saw little change. But then, at about month 3 he started to notice some leads coming in from his site. By month 6, his site had become a reliable and steady source of good, quality leads. By month 9 things started to snowball.
And today, as I said, most of his leads are coming in via his site.
Here's the lesson in this real world example. If you're serious about turning your site into a lead generation tool - and not just a pretty brochure for your company - you need to start NOW.
Here's why I say that.
As I write this, it's mid July. The "busy" season for most home improvement contractors - when prospects are actively looking and phone begins to ring - starts in February and runs through the Spring.
If you get your site updated by say Mid August you should start getting measurable results in February and March, the same time a lot of people are looking for someone for a Spring/Summer project.
If you wait until October or November - you will miss the spring rush.
As I like to say, it's like starting the 100 yard dash from the 50 yard line but only if you do it now. I know you are busy in the field now. I know that if you want to get something done - give it to a busy person.
Last point - You are an expert in your field and you expect your prospects to hire you because you know your craft inside and out. If they want a professional job they will hire a professional.
In your company, if you don't have the talent in house you find an expert to do that. Most remodelers sub out electrical and plumbing for example.
If a homeowner does choose to do it themselves the results just won't be the same as if they hired you.
If you are serious about your website - hire the right people to create the content and hire the right people to execute SEO - these are not the same people. Content is marketing, SEO is technical.
If you do want our specific help, call me and we can get it done quickly. If you have someone in mind that you are already working with, have them follow our guidance so you can maximize your results.
Until Next Time, I Wish You Much Success
Mike Jeffries
866-926-5100
