Sales Growth and Marketing Success for the Home Contractor - Why Your Ads Are Working Against You In The Price Wars



Free Mini E-Book *8 Steps To Closing Success* Click Here For Your Copy "Just a quick note to thank you for helping me get a job. last month I downloaded your free "8 simple steps to close more sales". The day before I had presented an estimate to a customer for a project I was really hoping to get. since I had already met with them I decided to follow step 6.... I just found out today that they have hired us to do the project. I know they spoke with other contractors and I'm certain that I was not the low bid but I still got it." -K. Howell

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More Sales, More Business For The Home Improvement Contractor

Monday, 07 April 2008

Why Your Ads Are Working Against You In The Price Wars

If you find that you're being forced by prospects to constantly
lower your bid because some "other guy" gave 'em a low ball price,
then YOU ONLY HAVE YOURSELF TO BLAME!

That's right. It's your fault. Why do we say that?

Take out one of your ads and hold it next to one of your
competitors. (the Yellow Pages is a good example of seeing ads next
to each other).

Now, evaluate both of them based on these questions:

1. Who Else Can Say That? - can what you state in your ad be true
for your best competitor? How about your worst competitor?

2. Well I would Hope So! - Would someone looking at the ad expect
you to say things like: "Great service, quality workmanship, your
satisfaction is our priority"? Of Course They Would!

3. Cross Out Write In Test: Can you cross out your company name
from the ad...replace it with your compeitor's name, and will the
ad STILL be valid?

When your ads fail these tests...the only conclusion that the
prospects can draw is that all these guys are pretty much the
same...so I'll just go with the lowest price.

You've given them NO reason not to demand the lowest price!

Your ads look and say pretty much the same thing as everyone else's
out there.

So, evaluate your ads. Then give the prospect a real reason to
choose you over anyone else.

Until next week, I wish you much success

Mike Jeffries

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To DO This week:
Review the Ad Evaluation Handout on our download area.

http://www.closingsuccesssystem.com/downloads

Do your ads pass or fail when evaluated against everyone
elses...and are they working against you in the price wars?

If you have any questions, or would like to schedule an ad
evaluation, give us a call or simply Drop us a note..

POSTED BY: Mike Jeffries AT 05:37 am | Permalink | 0 Comments | E-mail this

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