I continued to stress the importance of the Pre- Meeting
Package and how the materials you provide to your prospect BEFORE
you step through the door will clearly establish your company as
the obvious choice to do business with.
One of the most powerful tools you should include in this package
is your Process Overview Sheet.
This is simply a written outline of everything you do for a
job...EVERY step.
I know it sounds daunting, but the fact is, you do have a process.
Everyone one of our clients had a process before we started working
with them...all we did was have them write it down...and then give
it to the prospect.
This tool gives your prospect an easy way to learn what is needed
to get a quality landscape design and installation.
The tool teaches them how to compare bids.
It positions you as the expert who can clearly explain to the
prospect what they are getting for their hard-earned money.
This will consistently be one of your most powerful tools because
none of your competitors have this.
What you show the homeowner before you walk through the door will
build confidence in you and your company and sets you up as the
most professional company the prospect will talk to.
Until next week, I wish you much success
Mike Jeffries
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When You SHOW Your Prospect What You You'll Win More of the
Business Almost Effortlessly!
To DO This week:
Take 30 minutes and write down your process for a job. Don't leave
anything out.
What you'll probably find is that a "basic" job has 25-30 steps.
We've found that you probably already has the "steps" incorporated
into your bid forms. If that's the case, this is a piece of cake.
When you show that to a homeowner, you're now showing them the
value...not just a price. So why not show that up front in your
Pre-Meeting Package?
Do you think any of your competitors do this? OF COURSE NOT! .
I wish you much success
Mike Jeffries
Closing Success System
866-926-5100