Week 6 - Joint Ventures

A Sure Fire Way to Generate 25, 50, or even 100 Quality Leads Over the Next 8 Weeks

I can think of no other way to jump start and super charge your prospect base than to start looking into Joint Ventures.  

A Joint Venture is simply teaming up with a non-competing business that has the same prospects as you do and then working together to access those prospects

When thinking about possible Joint Venture partners, ask yourself these simple questions:

Who is marketing to my target - that's a not a competitor?   A house painter may find that there are landscapers, roofers, tree guys, fence/deck companies - all of whom share his target market.

A commercial landscaper might find that commercial power washing, building maintenance and cleaning companies, all have share common target.

You may find that you already know some of these companies.  Perhaps they're in your Chamber or a member of a networking group like BNI.

Now that you have some contacts, the list of possibilities is endless.  You could:

• Share marketing expenses.
• Exchange prospect lists.
• Work each others old prospects.
• Endorse each other to your current client base. (see the endorsement letter template to get an idea).
• Offer each other's services as a value added service
• Use your sales teams to sell each others service:  "Mr. Johnston, I noticed that your gutters are in bad shape.and as long as your getting your home painted, you might want to look into replacing them.  That's not something we do.but I know a great company..."

Who do you know?  How can you work together to grow each other's businesss?

It's time to get pro-active. 

Remember, if you want to keep getting the same results you're getting, keep doing what you've been doing.

Until next time,

I wish you much success,

-Mike

If you need help executing this or any other strategy - call me Toll Free at (866) 926-5100.