Marketing’s New Rules™

Rule #1

Answer Your Phone and Return All Calls

 If that sounds ridiculously simple consider these facts:

70% of participants in a recent survey said “they don’t return my calls promptly”?

56% of home remodeling companies answered the phone live in another survey.

Participants in another survey were asked what does “phone calls returned promptly” mean to them and the answers range from 5 minutes to 24 hours and everything in between.

 Just answering your phone and returning all calls will generate more business because most of your competitors aren’t doing that.

How is it possible in this age of instant communication that contractors can’t figure out how to answer their phone and return calls promptly?

 So how can you distinguish yourself from your competition?

 Here are 3 ways that you can use technology to help you:

Use an answering service. They can quickly screen your calls into prospects and clients. They can then send you an email or text message with the subject line prospect or client.

Forward your office phone to your mobile number.

Set up a separate phone line that you only use in ads so you know when that phone rings it is a prospect.

Finally, set a goal to return all calls within a specific time period: one hour, two hours, morning by noon, afternoon by 6PM etc. Rate yourself on how well you do.

Let me repeat this.

Your customers and prospects will be amazed at your responsiveness and just answering your phone and returning all calls will generate more business because most of your competitors aren’t doing that.