Marketing’s New RulesTM means that some of what is old is new again and some things have been changed forever by technology.
Rule #4 – Learn from the Most Successful People in Your Business
This is a quote from an email Jeff Walker (a brilliant businessman) sent me this week and it hit home.
“One of the big things I learned back then was that I could short-cut my path to success if
"modeled" other people who were having extreme success in whatever area that I wanted to excel in.
It sounds so simple, but it's a powerful concept... and it's one that most people ignore.
No matter what your problem there have been thousands and thousands of people who have faced the same problem... and SOLVED it. All you need to do is study what they did, and do it.”
Our system and almost everything we teach is based on the best practices of our clients.
The quickest and most efficient way to learn something is to model someone that has already done it and that is what we have done for you.
We’ve taken all the best practices and packaged them for you and each week we give you one more idea. Naturally, becoming a client means you get them all.
I will say without reservation that every one of our clients has contributed to the Closing Success System.
Every one.
Each client was doing at least one very smart thing that their competitors weren’t doing and many were doing a lot more than just one.
We aren’t talking about trade secrets – we are talking about best business and marketing tools and practices like:
The screening questions they ask prospects
How they handled different objections
What lead generation tactics worked the best and avoiding the ones that didn’t work at all
Who are the best referral sources
What they say when they follow-up on a proposal
The amount of training their employees get
How they answer the phone
The color of their trucks or uniforms
And much more
Let me guess.
You learned your trade from someone else didn’t you? Someone who taught you all the tricks of the trade.
Let me repeat this:
The quickest and most efficient way to learn something is to model someone that has already done it and that is what we have done for you.
Great ideas are just that until they are put into action.
Action Item: Call someone you know is successful in your industry and ask for some help on one particular topic you know they are good at. They will be flattered and will most likely be glad to help you. If they aren’t call the next person on your list.
