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"Just a quick note to thank you for helping me get a job. last month I downloaded your free "8 simple steps to close more sales". The day before I had presented an estimate to a customer for a project I was really hoping to get. since I had already met with them I decided to follow step 6.... I just found out today that they have hired us to do the project. I know they spoke with other contractors and I'm certain that I was not the low bid but I still got it."
-K. Howell
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Internal Branding For Small Companies
Many small companies don't think they have to worry about their "brand". Nothing could be further from the truth. The good news is that because you are a small company, you can take control of your most important brand - YOURSELF. Here's a one page full of ideas about how to do it.
SEO Provider Questions
I really don't recommend that you attempt SEO for your home contracting website on your own. Here are some questions you'll want to ask an SEO provider to make sure you're getting what you're paying for.
Referral Letter Template
Use this template to generate high quality referrals from your ideal customers by incorporating the Law of Reciprocity.
Endorsement Letter Template
An endorement from your best clients and customers will generate great prospects. Use this template to get your clients and customers to endorse you!
Know Your Numbers Worksheet
Use this simple form to get a handle on what you're doing now...and see how, by just making small increases to the key areas of your sales and marketing process, you can grow your revenues significantly.
A Killer Elevator Pitch For Landscape Contractors
If you want to be lumped into the pile with all the other landscapers out there, then keep saying what you're saying. But when someone askes you, "What Do You Do?" and you reply with your version of this elevator pitch, you're going to blow their socks off.
Elements of a Great Business Card
Your business card can be one of the key tools you can use to truly separate and distinguish you from everyone else. Here's an example. Study it and adapt all the elements to your business.
Landscape Ad Evaluation Example
See how two typical ads look and say exactly the same thing. Use this as guide to evaluate your ads against your best competitor...and then your worst competitor.
Painting Ad Evaluation Example
As this example of two typical ads shows, that money may be wasted, because the ads are pretty much identical. Use this example sheet to evaluate your ads.
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Mike Jeffries
Call Me Toll Free 877-280-0715
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