Lead Generation
Success Handbook©
A Common Sense, This is How You Do It, Guide Filled With Field Tested & Proven Lead Generation Tactics and Strategies
If you're like many contractors, one of the biggest "mysteries" to growing your business is trying to figure out how to generate well qualified, quality leads and prospects, without spending a fortune and without gambling, hoping and praying that your marketing investment will actually pay off.
My name is Mike Jeffries and over the past 10 years, I've worked with hundreds of home service contractors as clients, in workshops and in seminars. I'm a PDCA, PLA and NARI member and a Superstar Instructor for the Contractor College.
I've seen, first hand what works and what doesn't. But more importantly, I know WHY something isn't working and how to fix it.
Until recently, these lead generation "best practices" were only available to my private clients of the full Closing Success System© but now you can get this Industry Specific business building information in my Lead Generation Success Handbook
Imagine:
Never Making A Marketing Mistake Again
This Handbook will teach you the essential principles to create a successful ad or marketing piece.
These are the proven principals that you must follow to succeed and maximize.
I've identified the 17 most success lead generation tactics used by Contractors and I've broken each down into 8 basic characteristics.
Cost vs. Risk:
This is the average cost of producing the tactic vs. the "marketing risk" - which is simply the need for this tactic to produce prospects & sales in order to pay for itself.
Competitive Messages:
When using the tactic, how many competitors will you be fighting with to get the readers attention?
Advantages/Disadvantages
We list the basic advantages and the disadvantages of using the tactic so you you won't be surprised
Tactical Strategy:
How to use this tactic so your message is actually seen by a prospect.
Message Strategy:
What your message needs to say or look like to get the attention of a prospect.
Common Mistakes with this Tactic:
Based on our experience, the most common mistakes businesses make when using the tactic to generate leads.
Optimal Use of Tactic:
How to use the tactic to get the most bang for your buck or best use of your time, efforts and money.
These industry specific strategies and tactics are the key to differentiating your ads and giving the prospect the information they need and want.
What You'll Find Inside The Lead Generation Success Handbook
- The Key Question You Must Know The Answer To Before you Spend A Dime On a Lead Generator. (Page 5)
- The 4 essential elements that will turn your marketing piece into a prospect magnet (Page 7)
- How to transform this low cost tactic - which you're probably already using - into you're best source for qualified, ready to buy, prospects. (Page 19)
- A proven radius marketing letter template that you can start using on your next job (Page 19)
- Common sense approach to internet advertising (page 36)
I then took it one step further and included dozens of
Examples & Templates that you can adapt to your business right now!
- A killer elevator pitch
- Business Cards
- Direct Mail Pieces
- Newspaper, Directory and Magazine Ads
- Door Hangers
- A proven referral letter
- .and more
The Closing Success Lead Generation Success Handbook© will become one of the most valuable business building resources in your office.
You'll use it again and again; First to improve the results from your current lead generation tactics and then to successfully expand your efforts.
I wish you much success,
Mike Jeffries
877-280-0715
